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7 Biggest Presentation Slide Myths Debunked – Part 2

Categories: All, Marketing, Tips|

Rid your slide presentations of long-held business lore In my last post, I exposed three of the biggest frauds perpetrated on the business speaker. Some of you [...]

7 Biggest Presentation Slide Myths Debunked – Part 1

Categories: All, Marketing, Tips|

Rid your slide presentations of long-held business lore Myths can be tough to shake. Most of us have seen Robert Wilson’s 1935 photograph that many accepted as proof of [...]

Out of Sight, Out of Mind, Loose your Clients and Customers

Categories: All, Mailing, Tips|

We recently acquired a new customer, a communications company. I was meeting with the Creative Director and she shared with me that they were looking for a new [...]

Direct Mail Strategy 101½

Categories: All, Marketing, Tips|

Grab Prospects’ Attention First, Then Sell ‘Em Well designed direct mail pieces have the power to even communicate with teenagers. Direct Mail isn’t that much different from a [...]

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