Consider These 3 Things When Marketing Your Services
1. 83% of purchases are influenced by relevant Direct Mail. (The Shopping Shift). Are you utilizing this Direct Mail for your marketing efforts?
2. 66% of United States based marketers report using Postcards when asked which Direct Mail formats they used most often in their campaigns, tied for first with newsletters. (United States Post Office Service). This means if you are not consistently* marketing to your customers and prospects, there is a good chance someone else is.
3. Do not target your efforts (cold calling, Direct Response Marketing, e-mail or social media) at the 3% ready to purchase your product or service now. I suggest you focus your effort on the 97% who are not ready to purchase now. Marketing currently is about giving rather than asking. Providing value is the key.
Consistently* = weekly or monthly